Why Do I need Search Engine Optimisation?
TT Integrated Services Ltd – search engine optimisation (SEO) services are designed to increase visibility within the algorithmic (“natural”, “organic”, or “free”) search results to deliver high quality, targeted traffic to your website. Everyone wants to be on the first page, but not everyone deserves to be there. Your business, brand and website have to earn that right. Google now use over 200 signals in their algorithm for scoring and last year, there were over 540 quality improvements to their search algorithm alone.
Search Engine Optimisation – SEO
TT Integrated Services Ltd – SEO Nigeria’s approach is founded upon understanding your own unique businesses challenges and objectives, before building a bespoke SEO strategy that’s right for you, with a focus on providing an exceptional return on your investment.
Keyword rich content
One of the key tools that search providers such as Google and Microsoft (Bing) employ to determine your rankings are “spiders”. A spider is a piece of software that crawls the web in a methodical, automated manner. They browse your website (and everyone else’s) to identify the actual copy written on the page along with things like use of key words and phrases. This data is then used to determine the relevance of your site when someone enters a keyword or phrase into Google, Bing or any other search engine. With this in mind, you need to consider the search habits of your target audience, and ensure that the terms they might use to find your business are reflected on your pages. For example, if you offer physiotherapy services, your website content should include words or phrases that people may search for, such as “massage”, or specific problems such as “lower back pain”. Remember that text included in images cannot be crawled by spiders, although alternative text associated with the images is, so you may wish to revisit the design of some of your pages. A useful free tool for identifying your keywords is the Google AdWords keyword tool.
SEO at TT Integrated Services
This is designed to help prospective advertisers identify the most relevant keywords for their chosen market, but it is also very helpful when writing copy for your website. Once you have identified your keywords, ensure that they appear in the body of your pages, as well as in the metadata of your page, which is the unseen data that gives the spiders key information about your page. This can either be done by yourself, with a little knowledge of HTML and access to your server, or it can be done by your web designer.