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Best Buy has launched Best Buy Ads, its own in-house media company, the consumer electronics retailer announced Tuesday. Best Buy Ads offers paid search ads and sponsored product listings on Best Buy’s website, among other ad offerings.
E-commerce’s explosive growth over the last two years has been accompanied by growth in digital commerce advertising as well. Best Buy Ads offers a marketplace that brands can use to get their offerings in front of customers, providing them with another Google alternative (even though it’s an alternative with a much smaller, more focused audience) as well as a new channel with which to engage customers during the discovery stage.
“We interact with our customers three billion times a year — in our stores, in their homes, and online,” the company touted in the announcement. Those interactions can provide meaningful data to target customers for brands that sell products at Best Buy or simply offer complementary products.
Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.
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