Search Engine Land » Channel » PPC »
Best Buy has launched Best Buy Ads, its own in-house media company, the consumer electronics retailer announced Tuesday. Best Buy Ads offers paid search ads and sponsored product listings on Best Buy’s website, among other ad offerings.
E-commerce’s explosive growth over the last two years has been accompanied by growth in digital commerce advertising as well. Best Buy Ads offers a marketplace that brands can use to get their offerings in front of customers, providing them with another Google alternative (even though it’s an alternative with a much smaller, more focused audience) as well as a new channel with which to engage customers during the discovery stage.
“We interact with our customers three billion times a year — in our stores, in their homes, and online,” the company touted in the announcement. Those interactions can provide meaningful data to target customers for brands that sell products at Best Buy or simply offer complementary products.
Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.
New on Search Engine Land
About The Author
Get the daily newsletter search marketers rely on.
Learn actionable search marketing tactics that can help you drive more traffic, leads, and revenue.
August 16-17, 2022: Master Classes
September 29-30, 2022: SMX Advanced Europe
November 15-16, 2022: SMX Next
March 15-16, 2023: SMX Munich
Discover time-saving technologies and actionable tactics that can help you overcome crucial marketing challenges.
Start Discovering Now: Spring (virtual)
September 28-29, 2022: Fall (virtual)
Four Elements of a Powerful, Data-Driven Martech Stack
Paid Search Tactics You Need to Maximize ROI in a Tight Economy
Use Data to Create Next-Level Customer Experiences at Scale
Enterprise SEO Platforms: A Marketer’s Guide
Enterprise Identity Resolution Platforms
Email Marketing Platforms: A Marketer’s Guide
5 Best Practices for Bringing Together All Your Marketing Data
Receive daily search news and analysis.
© 2022 Third Door Media, Inc. All rights reserved.