by Leigh Mc Gowran
22 Aug 2022
Image: © wachiwit/Stock.adobe.com
Polygraph has said that not all click fraud, which involves fake clicks on pay-per-click adverts, comes from bots.
A cybersecurity company specialising in click fraud detection has warned advertisers about a form of this fraud coming from genuine, unaware internet users.
Click fraud is the act of tricking pay-per-click advertisements by artificially boosting the number of visits, or clicks, on that advert. It is estimated that this form of fraud cost marketeers more than $35bn in 2020.
Polygraph, a click fraud detection and prevention company, said that cybercriminals can create scam websites and monetise the content by placing genuine adverts on every page.
Click fraud is then commonly conducted by bots that produce fake clicks on the ads. This can result in large losses for the advertisers.
However, Polygraph said a small number of corrupt publishers are using genuine internet visitors to inadvertently participate in the crime.
Polygraph head of marketing Trey Vanes said a number of “shady companies and click fraud gangs” are tricking genuine internet users into viewing their websites.
“They do this using a technological sleight of hand, causing their websites to remain invisible, yet appear as if they’ve been fully loaded in the visitors’ browsers,” he added.
The scam site then runs code to generate fake clicks from the ads, making it seem as if these come from the internet user.
“What’s particularly clever about this – apart from the trickery and technological prowess – is the clicks appear to come from real people,” Vanes said. “That means any bot detection software being run by the ad networks and advertisers won’t detect the fake clicks.”
Vanes said advertisers can restrict their adverts to search results or use a click fraud detection service to better detect and eliminate fake clicks.
“Since the fraud happens on publisher websites, if you limit your ads to appear on Google’s or Microsoft’s search results, you’ll eliminate this type of click fraud.”
10 things you need to know direct to your inbox every weekday. Sign up for the Daily Brief, Silicon Republic’s digest of essential sci-tech news.
Related: websites, marketing, advertising, crime, Scams
Leigh Mc Gowran is a journalist with Silicon Republic
editorial@siliconrepublic.com
25 Jul 2022
10 Aug 2022
3 days ago
6 Oct 2022
30 Sep 2022
29 Sep 2022
8 hours ago
9 hours ago
9 hours ago
11 hours ago
11 hours ago
12 hours ago
12 hours ago
13 hours ago
14 hours ago
14 hours ago
14 hours ago
15 hours ago
15 hours ago
18 hours ago
3 days ago
3 days ago
3 days ago
3 days ago
3 days ago
3 days ago
3 days ago
3 days ago
3 days ago
3 days ago
All content copyright 2002-2022 Silicon Republic Knowledge & Events Management Ltd. Reproduction without explicit permission is prohibited. All rights reserved.
Website by Square1.io

source

Leave a Reply

Your email address will not be published. Required fields are marked *