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Hello and welcome to Daily Crunch for November 11, 2021. Below we have the first news item I have seen in which a company not diving into crypto was met by cheers, so read on for some narrative violations. In TechCrunch news, Rocket Lab’s Peter Beck is coming to TC Sessions: Space 2021, which has me hype! — Alex
Before we dive into a whole mess of startup news, let’s talk about SoftBank. After its first Vision Fund wound down — though results are still trickling in from that particular capital vehicle — it seemed that Tiger and other groups took SoftBank’s leading-investor mantle. But the Japanese telco and investing powerhouse has put $3 billion into India this year alone and could do more next year. That says quite a lot about Indian startups and about SoftBank itself.

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Image Credits: Paper Boat Creative (opens in a new window) / Getty Images (Image has been modified)

Image Credits: Paper Boat Creative (opens in a new window) / Getty Images (Image has been modified)
The advent of new privacy regulations in Europe, California and other regions has forced online marketers to rethink their basic practices.
Instead of surreptitiously skimming intelligence via cookies and invisible pixels, what if marketers just asked consumers for relevant details that would personalize their shopping experience?
“Think of the kind of things you’d tell a store associate helping you find the right gifts to purchase for your family,” says Ben Parr, president and co-founder of Octane AI. “That’s zero-party data.”
In a highly detailed post with multiple examples, he shares different methods for collecting zero-party data to drive dramatically higher conversions and engage customers.
(TechCrunch+ is our membership program, which helps founders and startup teams get ahead. You can sign up here.)

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Image Credits: SEAN GLADWELL / Getty Images

Image Credits: SEAN GLADWELL / Getty Images
TechCrunch wants you to recommend growth marketers who have expertise in SEO, social, content writing and more! If you’re a growth marketer, pass this survey along to your clients; we’d like to hear about why they loved working with you.
If you’re curious about how these surveys are shaping our coverage, check out this article on TechCrunch+ from Ben Parr, “Collect and leverage zero-party data to personalize marketing and drive growth.” If you have any questions, join a live chat with the author on Wednesday, November 17 at 3 p.m. PST/6 p.m. EST when he joins Walter Thompson for a Twitter Spaces event hosted by the TechCrunch account.

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