The Latest news for the marketing & media industries.
Explore the latest, and greatest, creative work from around the globe.
Providing great companies with the recognition they deserve.
Holding events to support, inform, challenge and advise.
Latest insights, case studies and news from agencies, tech vendors, freelancers and other organisations.
Search 2,345 jobs in marketing, advertising, creative and media.
Take a fresh approach to raising your profile with potential clients.
Features providing insights into the marketing industries.
Creating compelling content your customers will love.
The fastest way to find the right agency
Watch episode 3 above, catch up on episode 1 and episode 2, or watch the fourth and final episode of Season 2 now.
Too often for small businesses, a lack of resources or having the wrong e-commerce strategy in place can be detrimental to success – but with the right know-how and access to digital tools, small businesses have an opportunity to set themselves up for a brighter digital future.?
Equipped with a solid understanding of the challenges two small businesses want to address, episode three of ‘The Digital Makeover’ takes viewers through the creative process the industry contributor teams have gone through and the thinking behind what they propose to do to help Caurnie Soaperie and Grand Tea and Imports improve their business.?
From decisions to proposals and strategies, the business owners learn how to set up the right e-commerce strategy and how tools like Facebook Ads, Instagram and video can support small businesses on their path to a digital future.
“There’s always new tools available in marketing land – that’s why it’s so fun, you’re always learning! Facebook shops just launched a new e-commerce product for example, and ensuring your website is connected to platforms like Shopify or ensuring your Google Tags are in place. It’s really about getting back to basics.” – Wes Morton, chief executive officer & founder, Creativ Strategies
This is followed by the big reveal where our industry contributor teams present their proposals, highlighting how the changes would impact the business, along with reactions from the business owners on what this whole process has meant to them.?
“It’s great to hear ideas that capture the spirit of our family business in a positive way.” – Alice Liu, co-owner, Grand Tea & Imports
This article is about:
Our products empower more than 3 billion people around the world to share ideas, offer support and make a difference.
Choose from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creative.
Join hundreds of thousands of marketers in signing up for The Drum’s email briefings. Let our editors talk you through stories we know you’ll love.
© Carnyx Group Ltd 2021 | The Drum is a Registered Trademark and property of Carnyx Group Limited. All rights reserved.