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Oct 18th – Oct 24th 2021
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The Drum Awards for Search recognize creative thinking, strategy, and technological innovation – setting the standard for best practice across both organic and paid. Search remains a crucial weapon in any advertiser’s arsenal and is among the most effective ways to connect with customers.
This year’s judging panel brought together an international group of senior marketers from companies such as Squarespace, Net-A-Porter, Essence, Merkle and LinkedIn. The jury was led by Miracle Inameti-Archibong, head of SEO at Erudite.
The judges got together via Zoom to discuss the entries and create a shortlist. You can see the full list below and join the conversation on social with #TheDrumAwards.
While we won’t be able to get together in person, you can safely join the celebrations on Wednesday 28 April 2021 as we announce this year’s winners at a lively virtual ceremony. Register here to get an email reminder.
Automotive and Transport
Evolved Search for Select Car Leasing
Gravytrain for Mycarcheck
Horizon Media for Avis Budget Group
Mediahub Worldwide for Harley-Davidson
PR Agency One for Auto Trader
StudioHawk for WhichCar
7DOTS for Marsh
Catalyst for UPS
Hallam for Orgvue
iProspect for Workday
MediaVision for Instant Offices
Best Pivot Initiative
Crafted for Natural History Museum
Digital Ethos for Swift Direct Blinds
Distinctly for Wildgoose
Docklin for Office Depot
Horizon Media for Avis Budget Group
Liberty Marketing for Pure Property Finance
MediaVision for Instant Offices
Performics (Publicis Media) for Vonage
Razorfish for H&R Block
T-Mobile Total Search Team for T-Mobile
Biddable Team of the Year
Finance and Professional Services
iProspect for Bank of Nigeria
iProspect for FINEOS
Jellyfish for Experian
Liberty Marketing for Pure Property Finance
Mediahub UK for Western Union
Neo Media World UK for HSBC UK
Re:signal for WorldRemit
Reddico for Direct Line
Reflect Digital for Opayo
Zenith Media for NatWest
Green Park Content for Unilever
iProspect for Apache Pizza Nigeria
Journey Further for Farmison & Co
Neo Media World
NP Digital for Hickory Farms
Zenith Global for Nomad Foods Europe
Zenith Global for Wella Professionals
Healthcare and Pharma
ClickThrough Marketing for Simplyhealth
DemandMore for Pure Sports Medicine
Merkle for Aptaclub
PHD Media for Bayer Sweden
Starcom & Performics for PanOptix
Stella Rising for CCRM
Music and Entertainment
Croud for Audible
First Page Digital for Holey Moley Golf Club
Performics for Ancestry
Verve Search for Buzz Bingo
Not for Profit
Crafted for Médecins Sans Frontières UK (Doctors without borders)
Distract for National Education Union (NEU)
RAPP for Mermaids
SYZYGY for Victoria & Albert Museum
VCCP Media for Nuffield Health
Organic Team of the Year
Journey Further
Merkle UK SEO Team
Reprise Digital
TIPi Group
Performance Agency of the Year
Journey Further
Mediahub Worldwide
NP Digital
Rise at Seven
PPC – Best B2B Campaign
Croud for IWG
Docklin for Office Depot
Essence for BT Enterprise
iProspect for Workday
Liberty Marketing for Pure Property Finance
Merkle DWA for Schneider Electric
NP Digital for Contentful
PPC – Best B2C Campaign
Bluebird Media for Kitchen Time
Crafted Médecins Sans Frontières (MSF)
Digital Ethos
Horizon Media for Avis
iProspect for Bank of Nigeria
Journey Further for Majestic Wine
Launch Online for Aria Resorts
Mediahub UK for Western Union
Mediaworks for Viovet
Spark Foundry for Asda
PPC – Most Effective Use of Data or Insights
Essence BT
Horizon Media for Avis Budget Group
Incubeta for Laithwaite’s Wines
Incubeta for Superdrug
iProspect for Le Creuset
iProspect for Workday
RocketMill for Huggies UK
Zenith Media for Various Zenith Clients
PPC – Most Effective Use of Paid Search as part of a Programmatic Strategy
Logical Position for Boutique Rugs
Starcom/Performics for Samsung
Public Sector
Akero for Edge Hill University
Anything is Possible for City, University of London
Retail or E-Commerce
7DOTS for Fiorelli
Bluebird Media for KitchenTime
Evolved Search for Tap Warehouse
GA.Agency for Calzedonia Group
Impression for Topps Tiles
NOVOS for Bloom & Wild
StudioHawk for The Good Guys
twentysix for CEF
Walk-In Media for Vodafone
Rising Star of the Year
Rory Tarplee, Clickthrough Marketing
Emily Greene, Stella Rising
Jacqueline Pascucci, Stella Rising
Kathryn Rumptz, Razorfish
Rosie Barrett, RocketMill
Sophie Brannon, Absolute Digital Media
Search Brand Team of the Year
Merkle/Merkle DWA
Stella Rising
T-Mobile Total Search Team
SEO & PPC – Best Search Software
MUFG Union Bank, Humana, Fortune 100 Bank
PPC Ad Editor
SEO & PPC – Integrated
Ayima for Diet Doctor
GSK & platformGSK for GSK Global
Loud Mouth Media for BES
Reload Digital for Emma Bridgewater
SEO & PPC – Most Effective Use of Technology in a Search Campaign
Channable for Artefact
Journey Further for 247blinds.co.uk
Starcom for Always
Uberall for Rent A Car
SEO – Best B2B Campaign
iProspect for Allianz Care
LinkGraph for Bright Pattern
StudioHawk for Sprintlaw
SEO – Best B2C Campaign
connective3 for Canine Cottages
Escaping Gravity Ltd. for Monica Vinader
NP Digital for Adobe XD
Reddico for Energy Helpline
Reprise Digital for Johnson & Johnson
Rise at Seven
Rise Interactive for Dairy Management, Inc.
The SEO Works for House of Oak
Walk-In Media for Vodafone
SEO – Most Effective Use of Content
connective3 for thortful
Green Park Content for Unilever
Merkle for Aptaclub
NP Digital for Adobe XD
PR Agency One for Auto Trader
RAPP for Mermaids
Rise at Seven
s360 for Bauhaus
SEO – Most Effective Use of Data or Insights
Domino’s UK & Starcom SEO for Domino’s UK
iProspect for Dalata Hotel Group, Clayton Hotels
Neo Media World UK for Nestle Buxton
RAPP for Mermaids
RVU for Uswitch
s360 for BAUHAUS
SEO – Most Effective Use of PR
connective3 for thortful
Digitaloft for Cosmetify
Foundation Digital for Groundworks
Impression for We Are Marmalade
PR Agency One for Auto Trader
Rise at Seven
Verve Search for Buzz Bingo
SEO – Most Effective Use of Social Media
Fingerspitz for Bruynzeel Keukens
Publicis Groupe PSOne, Digitas SEO for The J. M. Smucker Company
Sport and Leisure
Mediaworks for Leisure Lake Bikes
Quiet Owl {formerly Big Tree}
Technical Innovation of the Year
Anything is Possible for City, University of London
Increasingly and Adible Scandiborn
PPC Ad Editor, Inc
RankingCoach for Strato
Zenith Media
Travel and Tourism
iProspect for Aer Lingus
Launch Online for Aria Resorts
PMG for Omni Hotels & Resorts
Rise at Seven
Starcom/Performics for Trafalgar
Sykes Holiday Cottages SEO Team

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