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The ‘Creator Economy’ was born as Influencers soon emerged as creators of custom content for brands that met their marketing objectives while being crafted to suit an influencer’s followers in the style they were used to.
The third episode of BE Famous features Tanzanian influencer-content creator Kili Paul. The boy from Tanzania is known for posting videos of lip-syncing Bollywood songs along with his sister on Instagram and has attracted the attention of even the Indian PM. ETBrandequity gets in conversation with Paul to decode how his fondness for Bollywood songs helped his content.
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