How to Take Back your Power and Start a Successful e-Commerce Business
By: Lynda Buckley, Athena Severi, and Dan Ashburn
The economy in the U.S. is bouncing back faster than most economists predicted, leaving the door open for new career, venture, and business opportunities. After all, with everything that’s happened in the last 12-18 months, you’re likely looking to secure future business wins and success. Now more than ever, it’s time to think outside the corporate box.
Curious about how to open up this whole new world of options? You can start by establishing a lucrative e-commerce business in a rapidly-growing industry that is showing no signs of slowing down.
With innovative options for entrepreneurs, several types of income streams, and millions of visitors daily, it’s no surprise that Amazon has captured the attention of so many aspiring entrepreneurs. If your day job has you sapped, selling on Amazon might just be your ticket to financial security.
And when the money starts rolling in, you’ll forget all about climbing that corporate ladder.
[Related: Flexing Your Happiness Muscle to Achieve a Competitive Advantage]
It’s easy to start selling on Amazon. All you have to do is click here and follow the instructions. Before you do, though, keep in mind:
Then you’ll be ready to begin selling!
Starting your own online business is the easy part — creating a successful, sustainable, and lucrative Amazon business is more challenging. But fear not, because Amazon Titans Athena Severi and Dan Ashburn have some advice to share about how to make you a surefire entrepreneur (nearly) overnight.
It’s not an overstatement to say that Severi and Ashburn created the masterclass on how to run a profitable Amazon business. As the founders of the Titan Network, they regularly share information about how to keep the money flowing with their community of sellers.
“Selling on Amazon is all getting clear on your goals and taking consistent, daily action toward accomplishing those goals,” said Severi. The same skills that have served you so well in your past successes likely apply to selling on Amazon as well.
For example, if you’re a data expert working a 9-to-5, you can use those skills to build your Amazon selling machine. You already know what questions you need to ask to figure out the steps you need to take to get to your goals. Then you can start tracking your numbers and take action to move the needle. Consider how you can put your expertise to work for yourself, instead of your supervisor.
Knowing your strengths will put you on the fast track. However, the fastest way to grow your Amazon business to replace your regular salary is to connect with other pioneers who can give you the inside scoop. There’s a lot to learn from systems and processes to pay-per-click (PPC) to how to source products and deal with distributors. Fortunately, others who have paved the way for you can ensure you won’t make the same mistakes they did.
Ultimately, you need clarity backed by action to be successful and you have to take consistent action daily toward your goals.
[Related: Growing Exponentially: You Made It to 200 Employees! Three Things to Have in Mind.]
When you are selling on Amazon, you don’t have to go it alone. Those who are most successful know how to “tap into the synergy of already established Amazon sellers,” according to Ashburn.
Find a business partner or a collective of like-minded entrepreneurs to support you through the hard times and ride with you through the high times. “[Severi] and I make a brilliant team and this allows us to set realistic goals, play to our strengths, and make money together,” said Ashburn.
Building a network of support is the best way to keep yourself hustling no matter what bumps you hit along the way. Having support in the trenches will give you access to already-established elite professionals who can steer you away from potential pitfalls.
This will also create accountability, which will naturally push you to want to do more, reach higher, and strive for an impact. That’s right. You can have a profound impact on your audience even while selling online.
“It’s important to build a sphere of influence,” Severi said. “Ask yourself: ‘How can I find my 1,000 true fans?’”
Severi is right. Savvy marketing experts know that finding success in e-commerce is all about building your base. And the bigger your impact, the bigger your base of support.
Remember, like any business opportunity, your impact establishes your brand. But you also need to do something that establishes your image and helps you rise above the sea of noise. This will create a wave that brings buyers to you.
“When I first started selling on Amazon, I put together a cruise in the Caribbean that brought sellers and elite professionals together,” said Severi. “I wasn’t looking to make revenue from this experience. Instead, my aim was to bring knowledge and innovation together in order to inspire, motivate, and uplift new Amazon sellers. The opportunity exceeded expectations and laid the foundation for many more business trips.”
Building a sphere of influence is the fastest way to ensure your success and create a business that doesn’t stop. The mindset to adopt is one of generosity — always be thinking about how you can give back to other sellers.
People like people. And one key to digital e-commerce is establishing an authentic image. When you can be yourself and leverage your strengths, you will build your business and sail through an uncertain future.
Who knows? You might just miss that shot of adrenaline that comes with climbing the corporate ladder when your business becomes your new full-time career.
[Related: How Leaders Can Mitigate the Great Resignation]
Lynda Buckley is an Account Manager at Victorious PR.
Athena Severi and Dan Ashburn are the Co-Founders of Titan Network. Athena’s background is in helping e-commerce and Amazon sellers through events, sourcing trips, and mastermind courses to help them to make their online business more profitable. Dan and his industry-leading team are now responsible for marketing and managing over $12 million in annual sales for Amazon brands around the world. Together, the pair founded Titan Network, which offers one-on-one coaching, support, and more for Amazon sellers. For more information, please visit here.
Ellevate Network is a community of professional women committed to helping each other succeed. We use the power of community to help you take the next step in your
Ellevate Network is a community of professional women committed to helping each other succeed. We use the power of community to help you take the next step in your career.