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An effective creative strategy is the heart of any impactful Facebook advertising campaign. No one quite knows the secret to the perfect creative strategy, but one thing is for sure: Facebook users love seeing videos in their feed. 
Producing more substantial results than alternative formats available to Facebook advertisers, video ads drive up to double the number of clicks than image ads and result in an average engagement rate of 6.09% compared to the 1-2% engagement of other ad types. That being said, simply running any video doesn’t guarantee a performance improvement — your video must look nice while catching attention quickly. 
There are countless ways to make eye-catching video ads; Facebook’s own Video Creation Kit,, and Canva, to name a few. One tool, in particular, Instagram Reels, is making it easier than ever to make videos that stand out from the crowd.
What is Instagram Reels?
Instagram Reels was introduced in August of 2020 and initially was created to make entertaining 15-30 second videos for Instagram Stories using audio, effects, and other creative tools. It is still relatively new to the advertising world, but that hasn’t stopped many brands from using it to boost their campaigns.
What are the Benefits of Using Instagram Reels?
The most hidden advantage of using Instagram Reels to create video ads for Facebook is that since it was a tool created for an organic audience, Instagram Reels videos blend in seamlessly with organic content. Facebook users utilize Instagram Reels themselves to make content to share with the world.
The other significant advantage of Instagram Reels is the intuitive nature of the program. Since it’s used by Instagram and Facebook users every day, it was designed to be easy and intuitive enough for anyone to use. It does that and more without losing out on more advanced editing features.
4 Tips for Utilizing Instagram Reels in Your Video Ads
Whatever your product or service, there is a creative opportunity awaiting you on Instagram Reels. Shooting and editing videos with this intuitive, creative tool will help make your Facebook ads stand out against the competition. You’ve got nothing to lose except sales!
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