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With Viacom18 bagging the digital rights for IPL matches, the pricing of digital media looks set to reach its ultimate potential. However, with the unique challenge of selling standalone digital advertising in the IPL, will Viacom18 be able to score the maximum? We explore the opportunities and challenges for the digital medium in general and Viacom18 in particular.
Package A and Package B which included linear TV rights and digital rights were bagged by Disney Star and Viacom18 respectively. The bidding closed at 6 pm today.
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Over the past few years, the number of women at the junior level has grown. Still, women continue to be underrepresented at the leadership level. Bias impacts women’s day-to-day work experiences and ability to advance. We are discussing the challenges women are facing in the workplace. #WhatItTakesToBeHer
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