Is Your WordPress Website Scalable Enough For More

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Issue 36

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Story by
James Cook
April 26, 2022
Featured Company: Tudor Lodge Digital
In this article, digital marketing consultancy Tudor Lodge Consultants takes a closer look at whether your WordPress website is scalable enough for higher volumes of traffic.
WordPress is one of the most popular content management systems in the world. It currently powers around 43% of all websites in the world. It is an open-source CMS that enables people to quickly get a website online with minimal coding knowledge. The easy-to-use interface makes it possible for anyone to learn how to build and update a website.
While WordPress may have started life as a humble blogging platform, it has now grown into a platform capable of hosting heavy-traffic websites, including media organisations and eCommerce stores. With this in mind, many people wonder how they can scale their website and ensure a good user experience as traffic increases.
WordPress scalability is the ability to increase the resources available so that your website can serve more visitors or provide a faster experience. The good news is that WordPress websites aren’t limited in any way, so every website is scalable, provided it is designed and built in the right way.
The factors that influence the scalability of the website include:
If you are hoping to increase website traffic, you need to make sure that your website is up to the task. The first step is to check the current website speed. You can use resources like Google PageSpeed Insights to get a closer look at what is happening behind the scenes.
You should also look at your current hosting provider to see if you’re on the best hosting plan for your needs. You can increase resources horizontally to be able to serve more visitors, and vertically to provide a faster experience.
If you want to guarantee uptime and minimise the risk that a user lands on a broken website, then mirroring your website and using an elastic load balancer setup will help. This creates multiple iterations of your website that are hosted in different server locations. When a user lands on the site, the load balancer selects the fastest server option to deliver the content. If a server is down, your website service won’t be interrupted.
If your website is built on WordPress, the good news is that it is always going to be scalable. There is nothing in the WordPress architecture to hold you back, so it might be a case of updating your theme, migrating to a new website host, or getting rid of a sluggish API.
If you have a very large website, such as an eCommerce site with lots of products and categories, then you will also need to make sure your website database is up to the task. The database is responsible for storing the information and making it accessible to website users. WordPress websites use a database management system called MySQL. Keeping this updated and streamlined will also help to ensure your website is scalable.
WordPress websites can easily be scalable if you choose the right resources behind the scenes. If you want to rapidly grow your website traffic, focus on getting the right hosting and website architecture to ensure success.
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