Suzuki’s latest campaign from Deloitte Digital designed for ‘Australia’s most successful’
Big Brother VIP finale draws in 311K metro viewers as Nine wins Tuesday
Football Australia reports drop in broadcast & sponsor revenue in FY2021
73% of Aussies now likely to buy new cars entirely online, says Carsales
Lush to stop posting on select social media accounts
Don’t let selfishness fuel PR disasters
Marketing’s Least Loved: Optimism and pessimism
How creators are changing media, branding and commerce in Australia
Narcissistic PR is stopping brands from achieving true purpose
Woolley Marketing: Is your agency a cost or value to the business?
Sales directors gear up for a busy summer of TV heading into ratings year 2022
Mumbrellacast: OMD splits the hot seat and the Moonman ‘blasts off’
With the pandemic in the rear-view mirror, brands are unlocking the power of sport from the community up
Mumbrellacast: The last lockdown radio ratings, Christmas campaigns and CarExpert’s Alborz Fallah
How Ben Lilley and James Greet avoided becoming a ‘Frankenstein agency’ in consolidating Hero
Two Dorans: ABC journo asks Twitter to ‘go easy on me’
12 months in, finally ad agencies can learn how to virtually pitch
How can you go for mimosas with the girls if you’re not vaccinated yet?
When crisis comms gets into a crisis of its own… kind of
It’s hard to get good help… that won’t report you to SafeWork NSW
Wavemaker appoints Gabriela Stewart as client managing partner, L’Oréal
Claxon appoints former CEO and co-founder Daniel Willis as chairman
Foxtel reveals new look loyalty program and partnership with Live Nation Australia
Audiomob partners with Livewire to launch In-Game Audio ads platform
Meltwater acquires AI startup DeepReason.ai
Hivestack selected as SSP for Scentre Group
Warner Bros Australia partners with The Betoota Advocate
UnLtd raises over $554k at Big Dream Gala
ITCC acquires digital media and marketing agency, Loud Days
Travel Marketing Awards
Finance Marketing Summit
Automotive Marketing Summit
ITCC has acquired digital media and marketing agency, Loud Days.
ITCC has acquired leading independent digital media and marketing agency Loud Days, just twelve months after it burst back onto the Australian digital media scene. The move will allow ITCC Group and Loud Days to provide a holistic and integrated digital marketing, content, media, IT and development offer to clients.
The ITCC Group and Loud Days portfolio will now cover a vast number of sectors including retail and lifestyle brands, health and aged care, and energy and infrastructure across a variety of corporate and ASX-listed businesses including ALS Global, ACCIONA, Amplifon Australia, Mayfield Lighting and Zenitas Healthcare.
The ITCC group of agencies, which includes app development agency Appmart, will now see clients benefit from a deeper level of expertise across digital marketing, media, and development, positioning the group to meet client’s increasing demands for end-to-end marketing and development solutions. It also allows the group to further expand its operations regionally and internationally.
ITCC Group co-founder and director Kunal Vyas says the acquisition is both strategic and creative: “Loud Day’s integrated approach to media aligns with ITCC’s philosophy of creating valuable digital experiences. We’re looking forward to blending data with strategy to ensure measurable outcomes are achieved for all of our clients. We are excited to have them join the family”.
ITCC Group co-founder and chief executive officer Praharsh Parikh says that “We are thrilled to welcome Loud Days to the ITCC family. COVID-19 has forced businesses to be selective with resources – the consolidation of services across marketing, media, IT and development is key to our group’s value proposition moving forward. We saw this acquisition as a key opportunity to offer the market a true end-to-end digital solution.”
The new team, led by group general manager Mathew Fagan, will see increased scale and growth for clients, with opportunities and specialisations from all three of the ITCC Group agencies: ITCC, Loud Days and Appmart.
“I’m looking forward to further scaling our clients’ businesses by leveraging the expertise of the broader team and resources,” said Mathew.
Source: Loud Days media release
document.getElementById( “ak_js” ).setAttribute( “value”, ( new Date() ).getTime() );
Sign up to our free daily update to get the latest in media and marketing.