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In this edition, can Wolverhampton £4.4bn…
A Leeds-based search engine optimisation business has been acquired for £1.8m by listed digital performance publisher XLMedia.
Blueclaw Media provides services ranging from search engine optimisation (SEO), pay per click (PPC) management to digital PR and content marketing.
XLMedia has been working with the business since December 2020 during which time the BlueClaw team has implemented new processes and systems which have improved both performance and traffic across a number of the group's sites.
The acquisition will provide a UK hub for XLMedia's European Sports business.
XLMedia will pay £600,000 on completion, with an additional £00,000 at the end of year one and a further £600,000 contingent on certain performance targets.
Fergus Clawson, owner and founder of BlueClaw, will remain with the business going forward. 
In the 12 months to 30 November 2021, which was heavily impacted by Covid, the business reported revenue of £1.1m and EBITDA of £100,000. For the 12 months to 30 November 2022 it is expected to contribute revenues of £1.6m and EBITDA of £400,000.
Stuart Simms, chief executive at XLMedia, said: “We are delighted to announce the acquisition of BlueClaw, which will see us bring this hugely talented team into the XLM family. Having worked closely with them for over 12 months, we've been able to experience first-hand the quality of their work and are hugely excited at the prospect of BlueClaw's expertise being rolled out across our broader portfolio.
“Today's announcement further demonstrates our commitment to rebalancing the business with the correct skills, people and technologies in order to create a sustainable platform capable of delivering long-term growth.”
XLMedia is advised by Cenkos Securities (nominated adviser and joint broker) and Berenberg (joint broker).
Blueclaw Media / XLMedia /
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