MarTech Series – Marketing Technology Insights
Yell, the UK’s No.1 provider of managed digital marketing services*, announced a new partnership with Wix, a leading global SaaS platform to create, manage and grow an online presence. This strategic alliance brings together two market leading digital companies to help SMEs (Small Medium Enterprises) in the UK to build and grow their business online.
Wix will be the technology provider for Yell’s new ‘Smart Websites – powered by Wix’ enabling Yell’s digital experts to offer their SME customers a faster customised website or online store build, with a broader range of functionality than ever before. These sites will be optimised for all devices as standard and SSL certified, providing a fast, secure, and engaging online experience for visitors.
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In addition, to further support SMEs as they build their business profile post lockdown, the new Smart Websites also offer extensive analytics, built-in Customer Relationship Management capabilities, automated task triggers, appointment and restaurant bookings, event management facilitation and acceptance of credit cards and other forms of payments.
Yaniv Vakrat – Wix Chief Business Officer, said: “We’re thrilled to bring Wix’s platform to the tens of thousands of businesses working with Yell. This collaboration provides Yell customers with a professionally designed and secure website, optimised for all search engines and devices and most importantly, gives them the ability to build and grow their online business. Consumers are increasingly shopping and searching online, and business owners need to ensure they have a great online presence to meet this demand. Our partnership allows Yell to continue providing their customers with market leading solutions.”
Claire Miles, Yell CEO, said: “This partnership with Wix ensures we can offer a truly unique website proposition to UK SMEs. We know SMEs have had to be creative in keeping their businesses up and running during the pandemic and they’ve told us a key priority is being able to establish a prominent and successful online presence. We can now meet this need in better ways than ever before, with our digital experts building brilliant websites packed with enhanced functionality using the world class Wix platform, and our customer care agents providing ongoing support for customers once their website is up and running. We chose Wix as our partner as their market leading technology and ongoing commitment to invest in their platform ensures we will always be able to offer a best-in-class solution to our customers.”
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PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content — and then distribute and measure results. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.
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